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JANSSEN WORLD PSORIASIS DAY AND CAMPAIGN

CHALLENGE

In Hungary, only a fraction of people with moderate to severe psoriasis receive biological therapy, because patients are unaware of the treatment or have negative perceptions of it. We wanted to get people with psoriasis who had not yet visited a biological therapy centre to check out the institution nearest to them.

SOLUTION

For World Psoriasis Day, we presented the therapeutic options in a hybrid talk show. We streamed a pre-recorded round table discussion and during the breaks, we answered the questions of the audience. An animated video for the campaign raised awareness of the therapies and that there is a way to live symptom-free. The video was published on the campaign website and was promoted on Facebook and YouTube.

RESULT

The online event was attended by more than 1,000 people. Elements of the campaign were updated later in early summer and a new follow-up campaign was launched with them.

WHAT WE WERE RESPONSIBLE FOR

We were responsible for the design of the campaign’s communication strategy, identity, landing page, banners (html and static versions), the animated campaign video, the short film, and podcasts alongside the social and PPC campaign strategy, creative materials, event design, media appearances, and media collaborations.

LESS ILLNESS IS MORE LIFE REGIONAL CAMPAIGN

CHALLENGE

Schizophrenia is a lifelong mental illness that usually manifests itself in adolescence. Like diabetes, people with schizophrenia need long-term medication. Our aim was to educate people that the disease is treatable, especially if it is recognised at an early stage, and that continued treatment can lead to lasting symptom relief.

RESULT

In addition to people with the disease, the campaign also reached out to their families, who also need to be aware of the illness. The short film for the campaign shows the struggles of a young man with the symptoms, contrasting his life with that of another young person, who has undergone treatment and is symptom-free.

We used a creative approach to present this contrast on the landing page, banners, eDMs, and print ads for the film, in both dynamic and static formats. Elements of the campaign were localised for a total of 6 countries, reaching a large number of stakeholders and resulting in a significant increase in the number of patients open to treatment based on medical reports.

WHAT WE WERE RESPONSIBLE FOR

We were responsible for the design of the campaign’s communication strategy, identity, campaign video, landing page, banners, eDM campaign, questionnaire, print ads, and project management of the localisation of materials.

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