

Il Bacio
Here, the Shoe Fits…
With Il Baccio di Stile, the goal was to increase brand awareness and strengthen the brand’s position among luxury fashion brands. The subsequent spring campaign, also led by our agency, aimed to further reinforce the brand. Our creative concept? True hedonists gift themselves during the holidays — this was the key message of our Christmas launch campaign, featuring Hungary’s two most iconic top models at the time, Barbara Palvin and Enikő Mihalikó. In the spring continuation, Barbara Palvin reappeared as the embodiment of the season of renewal. The campaign reinforced Il Bacio di Stile’s position within the luxury fashion segment, boosting spontaneous brand awareness and increasing relevance among the target audience.























