Founded in 1923, Novo Nordisk is a Danish pharmaceutical company that employs more than 55,000 people in 80 offices worldwide and markets its products in more than 170 countries. They contribute to the fight against serious chronic diseases such as obesity by pioneering scientific solutions and by expanding and facilitating access to their medicines. The story of Novo Nordisk and Republic Group met in 2022.
The MG car brand, which has changed hands many times since the 1920s, was acquired by China’s SAIC Motor in 2007. One of the milestones in the tremendous growth since then has been the launch of the brand in Central Europe, in which Republic Group played a key role.
We wanted to come up with a memorable event that could appeal to the whole advertising subculture through its own relevance and topicality, but also communicate the 25th anniversary of Republic Group in an exciting way to the industry. If you’re interested to see what the end result was, go to the next page!
In its 20-year history, BrandFestival has grown to become one of the most important brand and corporate strategy summits in Central Europe. The event has been organised by Republic Group from the very beginning and chaired by Tamás Barna, co-founder and Managing Director of our agency.
Unicum is one of the biggest brands in the country, and its campaigns are of great importance from an advertising point of view. Republic Group had the honour to add another film to the iconic Unicum TVC line-up, crowning our agency’s 25th birthday.