WINE OR WHINE
CHALLENGE
In Blikk’s autumn campaign, you could win millions if you scratched the right bundle. Our task was to design the creative concept and produce a special collage film. We created a video with the face of the campaign, Győző Szabó, using real photos and images.
SOLUTION
For the Wine not now? campaign, we drew parallels with the late summer and early autumn harvest. In the promotion, lucky winners could win big prizes, but readers could also win 7 million Ft by collecting 5 non-winning stickers. The interesting thing about the film is that we used a special technique to create the montage video from real photos and images.
RESULT
The number of papers sold and the number of players in the game increased significantly. We managed to turn the drop in sales that is always noticeable in September into a minimal increase, which was unprecedented for this period.
WHAT WE WERE RESPONSIBLE FOR
We were responsible for the design of the creative concept and the creation of the promotional film, OOH campaign, banners, and social activities.
BE A WINNER, TOO!
CHALLENGE
For the 6-week campaign running in Spring 2021, we revamped the familiar platform with fresh and playful content. People saw the humorous and loose concept and narrative reflected in TVCs, public service announcements, online banners, and mixed ATL and BTL solutions.
SOLUTION
During the February campaign, the slogan “Be Győző!” was born, taking advantage of the play on words in the actor’s first name (Győző can be translated as “winner”). The February video takes place in a single location and features Győző Szabó playing all the roles, from the journalist to the passers-by.
RESULT
There was a noticeable increase in page sales and the number of people playing the game, as well as brand awareness. Moreover, Győző Szabó got associated with Blikk in a strong and memorable way.
WHAT WE WERE RESPONSIBLE FOR
AWe were responsible for designing the creative concept, as well as the promotional film, OOH campaign, banners, and social activities.
HE WHO FINDS, WINS
CHALLENGE
Thanks to our previous successful campaigns, we were responsible for the design of a winter-spring 2022 campaign to encourage page sales, for which we created a new TVC and also used print and online platforms.
SOLUTION
In the “He who finds wins” campaign, Győző Szabó is a character who became a millionaire with Blikk. The visual world of the film was created using a special stop motion technique. During the 6-week spring campaign, you could participate in the competition by placing stickers on the front page of the newspaper.
Under the scratch-off area of the sticker, if you found three identical icons, you were the lucky winner of one of the valuable vouchers. Not winning ones could be used to compete for the multi-million grand prize, all you had to do was collect 5 and send them in. It was important to involve readers as intensively as possible and to make the high value prizes even more attractive.
RESULT
The number of papers sold and the number of people participating in the game increased significantly already in the first week. People were clearly enjoying playing with Blikk. The campaign ran until the end of March and was a major success.
WHAT WE WERE RESPONSIBLE FOR
We were responsible for designing the creative concept, as well as the promotional film, OOH campaign, banners, and social activations.