Blikk is Hungary’s leading daily newspaper with the largest circulation. Besides tabloid news, it provides up-to-date information on politics, sports, and current affairs. It also gives practical ideas for everyday life. It’s a large-format classic daily that has dominated the market for decades with its diversity. Blikk is always on the lookout for secrets, which it presents in a striking and accessible way in print and online. In recent years, it has consciously sought to move away from its exclusive tabloid image as the number one source of authoritative political news and information.
Budapest Bank’s communication platform was launched in 2015 and featured 2-3 campaigns each year. Republic Group’s mission was to build awareness and elevate the bank to the top of mind brands among customers. This required a continuous creative facelift and key visual development, while maintaining continuity to ensure the platform did not tire.
The Hungarian Competition Authority (Gazdasági Versenyhivatal – GVH) is an independent public administration body tasked with monitoring and ensuring fair competition in the Hungarian market. To this end, it acts against, among other things, consumer deception, possible abuses by companies with strong market positions, and anti-competitive agreements. Republic Group joined GVH’s work in the latter case, i.e. in cartel activity.