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Medve is a brand we all know and love. Their new product launch – sandwich cheeses – is aimed at families with young children. In the campaign, our purpose was to present the brand (that had not been seen on television for a long time) in a way that would attract attention, but we also wanted to maintain the lovability and kindness of Medve people have always been accustomed to.

Sliced Edam, Gouda, and Emental cheeses were presented through a visually exciting world where the secret of Medve was also revealed. In order to create a unique effect, we used mixed techniques in the video.


Today, Mizo is one of the major dairy companies in the Hungarian market. Although it has been a major contributor to living a full life for years, Mizo’s career has not always been smooth. In the first half of the 2010s, the brand underwent significant positive changes, in which Republic Group played a prominent role.

Hajdú Sajt

Something healthy can also be delicious – this was the conclusion of the launch of Hajdú’s yoghurt cheese. The credibility of the campaign was guaranteed by the most famous handball players of Győri Audi ETO KC. Here is the result of a successful cooperation!

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