Medve is a brand we all know and love. Their new product launch – sandwich cheeses – is aimed at families with young children. In the campaign, our purpose was to present the brand (that had not been seen on television for a long time) in a way that would attract attention, but we also wanted to maintain the lovability and kindness of Medve people have always been accustomed to.
Sliced Edam, Gouda, and Emental cheeses were presented through a visually exciting world where the secret of Medve was also revealed. In order to create a unique effect, we used mixed techniques in the video.