In our collaboration, we created a unique creative concept for Euronics’ new image and promotional spots. Our aim was to showcase the supermarket chain’s selected product range and its team of experts, as well as to promote Euronics’ webshop. “In addition to meeting the campaign’s objectives, an important criterion for the TV creative tender was the realisation of a creative concept that was unique in its message and tone, and that could only be associated with Euronics. We wanted to create a film that would not only stand out from the advertising block in general, but that customers would immediately associate with us even without the brand’s name,” said Beatrix Hunyady, Marketing Director of Euronics.
Hyundai is one of South Korea’s largest family-owned giants and one of the world’s biggest integrated car manufacturers, with an annual production capacity of 1.6 million vehicles. Republic Group became the lead agency for Hyundai Holding Hungary in 2020. We are responsible for the adaptation of core materials in addition to in-house developed campaigns.
As part of Coca-Cola’s brand activation campaign, we raised awareness of the love and importance of exercise, and provided an exciting challenge for participants in a unique way.