EcoFamily’s campaign, launched jointly with Republic Group, aimed to support shoppers in creating a peaceful, balanced, and conscious lifestyle.
As part of the movement, called The Way of Conscious Harmony, a microsite has been launched on nlc.hu , where readers can find out about various lifestyle tips. The articles, updated weekly, are structured around five pillars: mindfulness, love, harmony, gratitude, and joy. The posts on the pillars help visitors create a more conscious and inspiring lifestyle.
The collaboration with nlc.hu also includes a book recommendation section, which redirects readers to the EcoFamily Happiness Library website, giving them an opportunity to purchase different readings. All this is supported by a promotional film, which also raises awareness of the importance of living a healthy lifestyle.
WHAT WE WERE RESPONSIBLE FOR
Republic Group was tasked with linking EcoFamily with the concept of conscious living. The project included the design of the overall campaign strategy, the development of the associated brand identity, the creation of a microsite, and the filming of the TVC.