Győri Édes, Oreo, TUC. And we could go on and on. Countless big brands are concentrated in the hands of the sweets and snacks powerhouse Mondelez, whose agency pool we joined in 2022. Up to now, we have worked with them mainly on event management, promotional, and CSR campaigns.
After previous years’ campaigns, the tabloid brand managed to speak out again and make a big splash with a bold and completely new concept. On the advice of Republic Group, they ventured into the market with a creative that caught the attention of the whole country.
Fino-Food products are characterised not only by modern quality and innovative technology, but also by family tradition. In partnership with Republic Group, Fino launched a range of dairy products with a nutritious protein base, which retain traditional flavours but meet the health-conscious consumer demands of today. Together we created a very special packaging design and ran an exciting launch campaign.
EcoFamily’s and Republic Group’s latest joint campaign supports shoppers in creating a more meaningful life. As part of the movement, called The Way of Conscious Harmony, a sponsored sub-site was set up on nlc.hu, where editors shared articles every week on one of the page’s 5 different topics (pillars).
The articles introduced readers to a more idyllic and conscious way of living. The collaboration with nlc.hu also included a book recommendation section, which linked to EcoFamily’s Happiness Library website, where readers could carry out their orders.
The Hungarian Competition Authority (Gazdasági Versenyhivatal – GVH) is an independent public administration body tasked with monitoring and ensuring fair competition in the Hungarian market. To this end, it acts against, among other things, consumer deception, possible abuses by companies with strong market positions, and anti-competitive agreements. Republic Group joined GVH’s work in the latter case, i.e. in cartel activity.
The name of Katona József Theatre is familiar to anyone who is even slightly interested in the cultural life of the capital. However, between the lavish performances, the spotlight sometimes shifts from the stage to the audience. In this campaign, we can take a peek behind the scenes and see how theatre experiences can be shared more easily with the next generation.
Hotel Clark opened its doors to guests from all over the world in 2018. Visitors staying there enjoy high quality service, enhanced by the picturesque panoramic view of the Danube from the hotel rooms. Located on Clark Ádám Square, this imposing building is considered one of the best hotels in Budapest. Republic Group played a significant role in the launch of Hotel Clark, as our agency brought the splendour of the hotel to the online space.
In spring 2023, VIASAT3 TV channel presented three original productions for the general public: the second season of Rat in The Kitchen (Troll a konyhában) with Rozina Wossala and Feri Rákóczi, the sequel of LoveBugs (Brigi és Brunó) with Szonja Oroszlán and Győző Szabó, and the Great Bake Off Hungary – Easter Challenge (Ide süss! – Húsvéti kihívás) with Anita Ábel, Dani Sass, Dóri Szalai and Szabi Szabadfi. The original productions were promoted through a variety of means, with the Republic team responsible for press communications.
BudaPart is a newly built neighbourhood in the popular leisure centre and waterfront recreation area of New Buda, located in the immediate vicinity of Kopaszi-gát. The image of the residential area is defined by the harmonious meeting of the experience of being close to nature and innovative urban infrastructure. We won the full PR communication tender of Property Market, a real estate development specialist in 2016, and in 2018 we were awarded with the positioning of the brand. We accompanied the development of Buda’s newest district – the transformation of the Kopaszi Dam into Budapart.
In November 2020, UNICEF Hungary launched a campaign called Recognise and Act Against Child Abuse. The aim of the initiative was to raise awareness that the protection of children is a shared responsibility of society.