The quantity and quality of Republic Group’s references in the financial market is unmatched in our country. This is why AXA Group entrusted the agency with the launch of the brand in Hungary.
Few people in the country were aware of the services offered by the internationally recognised brand, so our team created a sponsorship platform that would aim at AXA’s primary target group: families. We chose a sport that was growing steadily in our country, ice hockey, as the basis for sponsorship: elements of the campaign focused on family ties within the framework of this sport. The brand was used as an enhancer, with the key message: “take risks, be confident, and we will ensure your development”.
Winterthur’s rebranding process was completed, the launch and positioning of AXA was a success. The campaign not only exceeded the targets in terms of brand awareness and brand consideration KPIs, but also in terms of image attributes. The message and concept of financial security and confidence was successfully delivered.
WHAT WE WERE RESPONSIBLE FOR
We were responsible for the entire launch of AXA in Hungary.