Unicum is one of the biggest brands in the country, and its campaigns are of great importance from an advertising point of view. Republic Group had the honour to add another film to the iconic Unicum TVC line-up, crowning our agency’s 25th birthday.
The launch campaign of Hungary’s newest and Buda’s biggest department store started on 1 September, 2021. As the name of Etele Plaza’s slogan puts it: it was full of glamour and excitement.
Founded in 1819, Wienerberger has grown to become one of the largest brick manufacturers in the world. They satisfy customers through continuous improvement and technological innovation. The latest result of this philosophy is the Porotherm X-therm brick, which combines traditional bricks with modern science.
Medve is a brand we all know and love. Their new product launch – sandwich cheeses – is aimed at families with young children. In the campaign, our purpose was to present the brand (that had not been seen on television for a long time) in a way that would attract attention, but we also wanted to maintain the lovability and kindness of Medve people have always been accustomed to.
Sliced Edam, Gouda, and Emental cheeses were presented through a visually exciting world where the secret of Medve was also revealed. In order to create a unique effect, we used mixed techniques in the video.
Everyone is already familiar with Raiffeisen Bank’s yellow door platform. When you enter it, you are presented with appealing ready-made offers. In this campaign, we looked behind the yellow door and explored the wonderful world of Raiffeisen Bank.
In our collaboration, we created a unique creative concept for Euronics’ new image and promotional spots. Our aim was to showcase the supermarket chain’s selected product range and its team of experts, as well as to promote Euronics’ webshop. “In addition to meeting the campaign’s objectives, an important criterion for the TV creative tender was the realisation of a creative concept that was unique in its message and tone, and that could only be associated with Euronics. We wanted to create a film that would not only stand out from the advertising block in general, but that customers would immediately associate with us even without the brand’s name,” said Beatrix Hunyady, Marketing Director of Euronics.
Vízangyal is one of the latest business ventures of Levente Balogh, owner of Szentkirályi.
Hyundai is one of South Korea’s largest family-owned giants and one of the world’s biggest integrated car manufacturers, with an annual production capacity of 1.6 million vehicles. Republic Group became the lead agency for Hyundai Holding Hungary in 2020. We are responsible for the adaptation of core materials in addition to in-house developed campaigns.
In November 2020, OMNIA launched a new product, Nespresso compatible capsule coffee, for which we created a TV and online campaign. Shorter clips, special 10 sec spots, and pack shots were also produced to promote OMNIA’s older bean and instant 3-in-1 products.
For the Janssen World Psoriasis Day and campaign, we were responsible for the overall strategic, PR, and creative planning and execution. The main goal of the creative strategy was to raise awareness of the possibility of living symptom-free and to attract patients to visit Psoriasis Centres as revolutionary innovations are available to treat the condition.
