“We knew it had to look like it would jump off the shelf.” Since we didn’t have a huge media budget, we needed to win consumers at the shelf, and to do that we needed a product packaging that would sell. So the idea of making it a beautiful detergent was born, and that’s why the whole identity and then the campaign was defined by a clean design.
Representatives of Szentkirályi mineral water, present on the market since 1994, asked us to create an image campaign to help position the brand. It was simpler to set up a campaign which can be built on, as Szentkirályi has all the attributes (million-year-old underground spring, high calcium and magnesium content, smooth taste, international award) that make it a popular mineral water brand.
Jaguar, which is essentially a premium brand, wanted to send the message to the public that it does not only offer its customers a kind of car in the top category. It aims to meet different customer needs with different types and prices, while maintaining high quality at all times. In addition to top-of-the-range models, their portfolio also includes quality mid-range cars.
The idea behind the Land Rover Discovery campaign was to communicate the brand’s core principle (that their cars can go anywhere, on any terrain, on any road) on an international level.
Since 1988, the market leader Cerbona brand has been working to bring its products to the health food market with uninterrupted quality and excellent value for money. Even today, there are consumers in Hungary who automatically refer to any other brand of muesli bar as “Cerbona”, as it was the first brand in Hungary to introduce the world of healthy desserts.
As part of Coca-Cola’s brand activation campaign, we raised awareness of the love and importance of exercise, and provided an exciting challenge for participants in a unique way.
Audi engines not only power cars that embody sportiness, comfort, and safety, but also the Hungarian economy. The first car produced in Győr rolled out of the gates of the then newly built factory in 1998, and since then countless models have followed suit. Although Audi is a major player in the Hungarian car market and economy, sometimes even such a successful manufacturer faces problems, and Republic Group was in contact with the justly famous German carmaker on one such occasion.
From 2009 to 2015, as a dedicated agency of UniCredit Bank, we were responsible for the full range of communication and strategic tasks in both ATL and BTL, including digital communication. In 2012, we launched “Ups&downs”, the bank’s new international brand communication platform.
Blaha Lujza Square and its surroundings, once home to numerous cultural institutions, prestigious civic buildings, and charming streets, is flourishing again. The Corvin Palace is the gateway to a neighbourhood with a rich socio-historical tradition, and its rebirth represents the regeneration of the area.
Budapest Bank’s communication platform was launched in 2015 and featured 2-3 campaigns each year. Republic Group’s mission was to build awareness and elevate the bank to the top of mind brands among customers. This required a continuous creative facelift and key visual development, while maintaining continuity to ensure the platform did not tire.
