As part of Coca-Cola’s brand activation campaign, we raised awareness of the love and importance of exercise, and provided an exciting challenge for participants in a unique way.
Audi engines not only power cars that embody sportiness, comfort, and safety, but also the Hungarian economy. The first car produced in Győr rolled out of the gates of the then newly built factory in 1998, and since then countless models have followed suit. Although Audi is a major player in the Hungarian car market and economy, sometimes even such a successful manufacturer faces problems, and Republic Group was in contact with the justly famous German carmaker on one such occasion.
From 2009 to 2015, as a dedicated agency of UniCredit Bank, we were responsible for the full range of communication and strategic tasks in both ATL and BTL, including digital communication. In 2012, we launched “Ups&downs”, the bank’s new international brand communication platform.
Blaha Lujza Square and its surroundings, once home to numerous cultural institutions, prestigious civic buildings, and charming streets, is flourishing again. The Corvin Palace is the gateway to a neighbourhood with a rich socio-historical tradition, and its rebirth represents the regeneration of the area.
Budapest Bank’s communication platform was launched in 2015 and featured 2-3 campaigns each year. Republic Group’s mission was to build awareness and elevate the bank to the top of mind brands among customers. This required a continuous creative facelift and key visual development, while maintaining continuity to ensure the platform did not tire.
How can a financial service provider and hockey go hand in hand? For example along the keywords of confidence and risk-taking. When launching AXA, Republic Group drew on its experience in the financial sector and brought completely new ideas to the table.
UK-based Vodafone Group is the world’s 2nd largest mobile telecommunications company with 434 million customers. It serves business and residential clients in more than 65 countries through its own network. Launched in Hungary in 1999 by Republic Group, Vodafone is listed on the London Stock Exchange’s Main Market with a total market capitalisation of GBP 89.1 billion.
Mercedes-Benz is one of the world’s most famous luxury brands. A pillar of the German Big Three, it operates production lines in 26 countries. It has been officially producing cars in Hungary since 29 March 2012. The car manufacturer’s expansion in Hungary was supported by Republic Group.
How can product packaging speak to tradition while transcending the clichés of its market? When designing Pick’s packaging, Republic Group used archival cityscapes to create a novel solution that made it stand out from the competition.
What can a fresh brand expect when it debuts if it already has a competitor in the market that has been a success since its launch? Hell Energy is a living example that there can be many reasons to be optimistic. The power lies in a well thought-out marketing strategy and, of course, in the brand itself.