Today, Mizo is one of the major dairy companies in the Hungarian market. Although it has been a major contributor to living a full life for years, Mizo’s career has not always been smooth. In the first half of the 2010s, the brand underwent significant positive changes, in which Republic Group played a prominent role.
Born in 1941, tibi is one of Hungary’s most iconic chocolates. The brand, owned by the Bonbonetti Group, is a nostalgic experience for many, as it largely defined the childhood of the Baby Boomers and members of Generation X. Republic Group got involved with the brand on its 70th birthday. What better gift idea could there be than the promise of renewal and rejuvenation?
Every year, the Balaton Crossing attracts more and more visitors, a true celebration of the people. Of course, the increasing attendance also multiplies the number of sponsors. Danone’s Actimel brand needed solutions to this struggle that would make the brand stand out from the lake of advertising. This is when the phone rings at Republic.
Something healthy can also be delicious – this was the conclusion of the launch of Hajdú’s yoghurt cheese. The credibility of the campaign was guaranteed by the most famous handball players of Győri Audi ETO KC. Here is the result of a successful cooperation!
After previous years’ campaigns, the tabloid brand managed to speak out again and make a big splash with a bold and completely new concept. On the advice of Republic Group, they ventured into the market with a creative that caught the attention of the whole country.
Fino-Food products are characterised not only by modern quality and innovative technology, but also by family tradition. In partnership with Republic Group, Fino launched a range of dairy products with a nutritious protein base, which retain traditional flavours but meet the health-conscious consumer demands of today. Together we created a very special packaging design and ran an exciting launch campaign.
EcoFamily’s and Republic Group’s latest joint campaign supports shoppers in creating a more meaningful life. As part of the movement, called The Way of Conscious Harmony, a sponsored sub-site was set up on nlc.hu, where editors shared articles every week on one of the page’s 5 different topics (pillars).
The articles introduced readers to a more idyllic and conscious way of living. The collaboration with nlc.hu also included a book recommendation section, which linked to EcoFamily’s Happiness Library website, where readers could carry out their orders.
The Hungarian Competition Authority (Gazdasági Versenyhivatal – GVH) is an independent public administration body tasked with monitoring and ensuring fair competition in the Hungarian market. To this end, it acts against, among other things, consumer deception, possible abuses by companies with strong market positions, and anti-competitive agreements. Republic Group joined GVH’s work in the latter case, i.e. in cartel activity.
The name of Katona József Theatre is familiar to anyone who is even slightly interested in the cultural life of the capital. However, between the lavish performances, the spotlight sometimes shifts from the stage to the audience. In this campaign, we can take a peek behind the scenes and see how theatre experiences can be shared more easily with the next generation.
Hotel Clark opened its doors to guests from all over the world in 2018. Visitors staying there enjoy high quality service, enhanced by the picturesque panoramic view of the Danube from the hotel rooms. Located on Clark Ádám Square, this imposing building is considered one of the best hotels in Budapest. Republic Group played a significant role in the launch of Hotel Clark, as our agency brought the splendour of the hotel to the online space.