“We knew it had to look like it would jump off the shelf.” Since we didn’t have a huge media budget, we needed to win consumers at the shelf, and to do that we needed a product packaging that would sell. So the idea of making it a beautiful detergent was born, and that’s why the whole identity and then the campaign was defined by a clean design.
From 2009 to 2015, as a dedicated agency of UniCredit Bank, we were responsible for the full range of communication and strategic tasks in both ATL and BTL, including digital communication. In 2012, we launched “Ups&downs”, the bank’s new international brand communication platform.
Mercedes-Benz is one of the world’s most famous luxury brands. A pillar of the German Big Three, it operates production lines in 26 countries. It has been officially producing cars in Hungary since 29 March 2012. The car manufacturer’s expansion in Hungary was supported by Republic Group.