CHALLENGE
Euronics is the only Hungarian-owned electronics retail chain that has been focusing on the needs of its customers for more than 30 years. Our aim was to emphasise their brand values: high expertise, a secure guarantee, and a wide range of stock.
SOLUTION
The creative concept is built around the idea of the problem of abundance and the closely related dilemma of choice. In the face of indecision, it is advantageous to have experts to help us choose the products that best suit us. At Euronics, it’s all about careful selection. This is how the company seeks out the best experts, who then select the most diverse products with the same care and expertise. Focusing on Euronics’ employees, we showcased this process through a TVC with spectacular visuals and technical solutions.
WHAT WE WERE RESPONSIBLE FOR
We were tasked with the creation of the new image and promotional spots from concept design to full implementation.
