In short: to increase brand awareness. We wanted Fino-Food to be more present in the minds of consumers.
The creative concept was based on a combination of innovation and tradition. A strong emphasis was placed on the latter, as the brand’s skanzen-like atmosphere is inspired by Fino’s own story: the legend of the Somogy Milky Way, where cows graze on fresh air and immaculate grass under the clearest skies in Europe.
This is why and how the pure harmony of the countryside is reflected in the packaging. Through various campaign tools, we combined this with the conscious consumer expectations of the modern age. The brand started to convey the message that traditional flavours were delivered through environmental-friendly and health-conscious processing methods. The unique, double impact image also helped position Fino’s products, making them more eye-catching and more easily distinguishable from the competition.
WHAT WE WERE RESPONSIBLE FOR
We were responsible for corporate and customer branding and the launch of a high protein range.