HYUNDAI – TUCSON TVC
CHALLENGE
Hyundai’s core campaign materials needed to be adapted and optimised for Hungary.
SOLUTION
The sensation of 2021 was the launch of the brand-new Hyundai Tucson. The campaign communication for the arrival of the model was also an adaptation. Our agency’s tasks included the creation of the Hungarian-language mutation of the TV commercial, as well as the creative execution of the associated custom animations. We were also responsible for the complete Hungarian version of the print and online platforms.
RESULT
Hyundai TUCSON became extremely popular, and in addition to positive press coverage, the product launch brought the brand success in terms of numbers as well.
WHAT WE WERE RESPONSIBLE FOR
We were responsible for the adaptation of Hyundai Tucson’s core campaign materials, including the Hungarian-language mutation of the TV spot, social content, digital-, and OOH campaign.
HYUNDAI – IONIQ 5
CHALLENGE
Introducing the stunning new Hyundai IONIQ 5 to Hungary. First of all, we adapted the materials of the central campaign to localise them for the country, but we also created unique solutions.
SOLUTION
The launch of the ground-breaking Hyundai IONIQ 5 took place in mid-2021. Our agency was responsible for all communication for the integrated campaign, which was primarily based on adaptations. We created creative animations in Hungarian and fully localised the print and online platforms. We also integrated new, custom-developed creative solutions into the campaign, which were primarily used in social communication as well as event and other BTL activities.
RESULT
The IONIQ 5 became an indispensable player in the domestic electric car range. While strong product USPs helped us deliver a successful campaign, our complex creative solutions proved their worth in this project, too.
WHAT WE WERE RESPONSIBLE FOR
We were responsible for the adaptation of the core campaign materials for the Hyundai IONIQ5, including the Hungarian-language mutation of the TV spot, social content, digital-, and OOH campaign.
HYUNDAI – 5 MINUTES HUNGARY
CHALLENGE
As part of the IONIQ 5 launch campaign, we brought proactive concept ideas to the client, from which we selected a content marketing activity highlighting the product’s key USPs, supported by exciting “main stories.”
SOLUTION
With the 5 minutes Hungary (5 perc Magyarország) video series, we created a content marketing activity for YouTube, which tells us about the benefits of the Hyundai IONIQ 5 while taking the viewers to the fascinating landscapes and interesting places of our country. In the 5-part series, we gave the number 5 multiple meanings, as it’s all the time the IONIQ 5 needs to charge for 100 km of driving. And the 5-minute videos not only tell us all about Hyundai’s most innovative electric car, but also reveal the secrets of real, truly out-of-the-ordinary Hungarian destinations. We go to an observatory where we attach an astronomical telescope to the car, dive in a mystical place, learn more about freshwater jellyfish, and even learn where to find a real hobbit-house for rent in Hungary.
RESULT
Over 70,000 YouTube video views on average and intensive product awareness nationwide. We made the Hyundai IONIQ 5 a factor in the domestic electric car market.
WHAT WE WERE RESPONSIBLE FOR
We were responsible for the creative concept and the branded content.