Republic Group was entirely responsible for the creative design of the launch campaign concept. Our aim was to increase Il Bacio di Stile’s brand awareness and strengthen its position among luxury fashion brands. The subsequent spring campaign was also created by our agency to further strengthen the brand.
True hedonists give themselves presents during holidays: this was the key idea behind our Christmas launch campaign, which featured two of the most famous Hungarian top models of the time, Barbara Palvin and Enikő Mihalik. In the spring sequel, Barbi Palvin appeared as the embodiment of the season of renewal, wearing pieces from the spring collections of Bottega Venata, Chloé, REDValentino, Salvatore Ferragamo, and Valentino in the campaign photos taken by Zoltán Tombor.
The spring mood and the Il Bacio image were perfectly combined in the fashion film for the campaign. What’s more, the palace was already a place where imagination was mixed with reality: the window was decorated with unique 3D drawings of 7 fashion capitals of the world.
Il Bacio di Stile became a leading fashion brand not only in Hungary but also in Central and Eastern Europe, attracting luxury fashion lovers from all the surrounding countries.
WHAT WE WERE RESPONSIBLE FOR
We were responsible for brand positioning, design, and execution of the launch and spring campaign.