Challenge
In 2023, SAIC Motor has introduced 3 MG models in the Central European region, so our agency was tasked with introducing the people of the surrounding countries to the feel of a brand new MG.
Solution
Just one acronym: OMG. The catchy internet slang word perfectly conveys the feeling when people in Central Europe first encounter MG models with their iconic design, unprecedented equipment, and outstanding value for money. Fresh and cool, yet simple and straightforward, the creative concept has exactly the same effect as MG itself: you’ll notice it whether you like it or not.
What we were responsible for
We implemented the OMG concept on POS materials, car stickers and various online banners. The launch campaign’s highlight was a 30-sec TVC broadcast in 5 countries (Hungary, Croatia, Slovenia, Czech Republic, and Slovakia).
