Challenge
We were tasked with developing an awareness campaign for Saxenda, one of Novo Nordisk’s weight loss drugs. An extra challenge was that we couldn’t mention the product name once on the creatives.
Solution
We launched a Content Hub campaign to educate target audiences about obesity as a chronic disease. Through a series of press releases, we directed readers to the Őszintén a testsúlyról (Truth About Weight) website, where we informed them about various treatment options for the disease. Around 20 articles were published on the pages of popular magazines such as NLC, Házipatika, 24.hu, and Marie Clarie. The media campaign also placed a strong emphasis on raising awareness of the problem, publishing content by medical experts, and destigmatising a topic that is still sensitive for many.
Results
The articles published in the campaign were read by an average of 4,000 users and the average number of views of the videos shared was close to 100,000. The print materials also reached thousands of readers, and the PPC campaign generated tens of thousands of clicks and millions of impressions.
What we were responsible for
- Campaign design
- Creative concept development
- PPC campaign
- Online and print press coverage
- Expert video content
