In November 2020, OMNIA launched a new product, Nespresso compatible capsule coffee, for which we created a TV and online campaign. Shorter clips, special 10 sec spots, and pack shots were also produced to promote OMNIA’s older bean and instant 3-in-1 products.
UNIQA is one of the leading insurance companies in Central and Eastern Europe, operating in 18 countries, with more than 10 million customers served by 21,000 employees. UNIQA has been present in Hungary for almost 20 years, and its innovative product developments and experience provide a solid backing for its customers.
“We knew it had to look like it would jump off the shelf.” Since we didn’t have a huge media budget, we needed to win consumers at the shelf, and to do that we needed a product packaging that would sell. So the idea of making it a beautiful detergent was born, and that’s why the whole identity and then the campaign was defined by a clean design.
Since 1988, the market leader Cerbona brand has been working to bring its products to the health food market with uninterrupted quality and excellent value for money. Even today, there are consumers in Hungary who automatically refer to any other brand of muesli bar as “Cerbona”, as it was the first brand in Hungary to introduce the world of healthy desserts.
UK-based Vodafone Group is the world’s 2nd largest mobile telecommunications company with 434 million customers. It serves business and residential clients in more than 65 countries through its own network. Launched in Hungary in 1999 by Republic Group, Vodafone is listed on the London Stock Exchange’s Main Market with a total market capitalisation of GBP 89.1 billion.
Born in 1941, tibi is one of Hungary’s most iconic chocolates. The brand, owned by the Bonbonetti Group, is a nostalgic experience for many, as it largely defined the childhood of the Baby Boomers and members of Generation X. Republic Group got involved with the brand on its 70th birthday. What better gift idea could there be than the promise of renewal and rejuvenation?
Every year, the Balaton Crossing attracts more and more visitors, a true celebration of the people. Of course, the increasing attendance also multiplies the number of sponsors. Danone’s Actimel brand needed solutions to this struggle that would make the brand stand out from the lake of advertising. This is when the phone rings at Republic.