In November 2020, OMNIA launched a new product, Nespresso compatible capsule coffee, for which we created a TV and online campaign. Shorter clips, special 10 sec spots, and pack shots were also produced to promote OMNIA’s older bean and instant 3-in-1 products.
Representatives of Szentkirályi mineral water, present on the market since 1994, asked us to create an image campaign to help position the brand. It was simpler to set up a campaign which can be built on, as Szentkirályi has all the attributes (million-year-old underground spring, high calcium and magnesium content, smooth taste, international award) that make it a popular mineral water brand.
Since 1988, the market leader Cerbona brand has been working to bring its products to the health food market with uninterrupted quality and excellent value for money. Even today, there are consumers in Hungary who automatically refer to any other brand of muesli bar as “Cerbona”, as it was the first brand in Hungary to introduce the world of healthy desserts.
Born in 1941, tibi is one of Hungary’s most iconic chocolates. The brand, owned by the Bonbonetti Group, is a nostalgic experience for many, as it largely defined the childhood of the Baby Boomers and members of Generation X. Republic Group got involved with the brand on its 70th birthday. What better gift idea could there be than the promise of renewal and rejuvenation?
Every year, the Balaton Crossing attracts more and more visitors, a true celebration of the people. Of course, the increasing attendance also multiplies the number of sponsors. Danone’s Actimel brand needed solutions to this struggle that would make the brand stand out from the lake of advertising. This is when the phone rings at Republic.
Something healthy can also be delicious – this was the conclusion of the launch of Hajdú’s yoghurt cheese. The credibility of the campaign was guaranteed by the most famous handball players of Győri Audi ETO KC. Here is the result of a successful cooperation!