In our collaboration, we created a unique creative concept for Euronics’ new image and promotional spots. Our aim was to showcase the supermarket chain’s selected product range and its team of experts, as well as to promote Euronics’ webshop. “In addition to meeting the campaign’s objectives, an important criterion for the TV creative tender was the realisation of a creative concept that was unique in its message and tone, and that could only be associated with Euronics. We wanted to create a film that would not only stand out from the advertising block in general, but that customers would immediately associate with us even without the brand’s name,” said Beatrix Hunyady, Marketing Director of Euronics.
“We knew it had to look like it would jump off the shelf.” Since we didn’t have a huge media budget, we needed to win consumers at the shelf, and to do that we needed a product packaging that would sell. So the idea of making it a beautiful detergent was born, and that’s why the whole identity and then the campaign was defined by a clean design.