“We knew it had to look like it would jump off the shelf.” Since we didn’t have a huge media budget, we needed to win consumers at the shelf, and to do that we needed a product packaging that would sell. So the idea of making it a beautiful detergent was born, and that’s why the whole identity and then the campaign was defined by a clean design.
The idea behind the Land Rover Discovery campaign was to communicate the brand’s core principle (that their cars can go anywhere, on any terrain, on any road) on an international level.
Budapest Bank’s communication platform was launched in 2015 and featured 2-3 campaigns each year. Republic Group’s mission was to build awareness and elevate the bank to the top of mind brands among customers. This required a continuous creative facelift and key visual development, while maintaining continuity to ensure the platform did not tire.
How can a financial service provider and hockey go hand in hand? For example along the keywords of confidence and risk-taking. When launching AXA, Republic Group drew on its experience in the financial sector and brought completely new ideas to the table.