Task
We were commissioned to handle the press communications for VIASAT3’s original productions, Rat in the Kitchen, The Great Bake Off – Hungary – Easter Challenge and LoveBugs.
Solution
We conducted interviews with the cast, hosts and – in the case of LoveBugs – the directors. We also organised press visit to the set and offered journalists short sneak peaks every day in order to give them exclusive contents. We supported the PR communication with press releases, which we complemented with branded contents (lifestyle articles made by us) and programme guide highlights.
Results
In just a few weeks, the PR campaigns of original productions generated around 500 coverages.
What we were responsible for
Liaising with the cast and journalists; organising press visit and interviews; writing press releases, branded contents, and programme guide highlights.
