SOLUTION
In line with contemporary trends, we created a branded content campaign with an online focus, showcasing Jaguar models through 4 well-known entrepreneurs. The campaign was called “Jaguar 24 – 1 successful entrepreneur, 1 car, 1 day”.
Each model was fitted with cameras to follow the four people’s time in the car, giving us an insight into their daily routines. Győző Szabó, actor and restaurant owner; Gábor Kovács, film producer; Eszter Horváth, designer and founder of Sugar Shop; and Katalin Ivánka, owner of IVANKA Factory Zrt. During their guided tours, they talked about their entrepreneurial lifestyle and path to success. They all started businesses that were either not traditional or far from what their education and previous jobs had predestined them for.
Our aim was to get as many people as possible to sign up for a test drive on the Jaguar website, so they could get to know the different models. We created pre-rolls and banners from short videos. These, along with Facebook and Instagram posts, all directed people to the Jaguar 24 landing page, where they could complete the necessary registration.
WHAT WE WERE RESPONSIBLE FOR
We created an online-focused branded content campaign, in addition to brand positioning.