CHALLENGE
In November 2020, OMNIA added a new product to its range: the Nespresso compatible coffee capsule. We were tasked with creating an online launch campaign and a TVC adaptation for the capsule products, as well as promoting the old beans and 3-in-1 products.
SOLUTION
In the launch campaign, we had to adapt a Belgian OMNIA film for the Hungarian market. The story is about a family moving house with all the hassles and difficulties of packing, but the smell of delicious, steaming coffee – and the consideration of the little boy – help create a family atmosphere and a homely feeling. When remaking the film, we paid special attention to adapting the original version to the atmosphere of Hungarian homes.
WHAT WE WERE RESPONSIBLE FOR
In addition to the TVC, we supported the promotion of capsules and instant coffee through online platforms such as YouTube pre-rolls, sponsor spots, and various banners. We also produced special 10 sec spots and pack shots to promote the old products.
OMNIA BIRTHDAY AROMA PARTY PR STRATEGY
CHALLENGE
For half a century, since 1968, OMNIA has been a leading player in the Hungarian coffee industry. It is not only a product, but also a way of life, as it has become an essential ingredient for conversations and gatherings at home, with family and friends. We were challenged to make the 50th anniversary of OMNIA’s long history not just nostalgic, but rather emotional, interesting, and exciting. The reason for this is that consumers are typically mostly indifferent to brand birthdays, but we wanted to create an event worthy of OMNIA.
SOLUTION
To celebrate its anniversary, we organised a consumer and a press and partner event for OMNIA at the iconic Dunapark Café.
The OMNIA Birthday Flavour Tour featured food stylist Angéla Góg and fragrance stylist Csenge Lipovszky, who presented the defining flavours and scents of the past 50 years. In this innovative and interactive presentation, Angéla and Csenge proved that we can recall fond memories as accurately as possible with the help of fragrances and aromas.
Our press and partner event was attended by Jacobs Douwe Egberts colleagues, partners, journalists, and influencers. We held our consumer event on the first Sunday of May, Mother’s Day, because the message of the holiday ties in well with that of the brand.
WHAT WE WERE RESPONSIBLE FOR
Press relations, press materials, creating the concept, and organising the event.
