
Coca-Cola
Makes Your Heart Race
One of our favorite past projects was the creative campaign of Coca-Cola. We had very specific brand activation objectives to meet, we aimed to activate the target group by using modern and interactive tools. So we designed a creative concept that highlights the importance and joy of movement, and encourages consumers to exercise. We made a unique vending machine to convey the campaign message, equipped with a heart rate monitor. The machine asked consumers to increase their heart rate by 40 in 2 minutes, and rewarded successful attempts with a free product. The Coca-Cola Pulse campaign was a real hit among those who tried the vending machines.






















