
KOLORÁDÓ
Walk the Walk
The big challenge of Kolorádó festival was finding a creative and effective way to encourage participants to walk the 1.7 km distance to the venue entrance thus reducing environmental impact while enhancing the nature-focused experience. In this project, we were responsible for developing the creative concept (and its social media leg) that transformed the walking route into a special segment of the Országos Kéktúra, Hungary’s iconic long-distance hiking path, as well as designing and installing 12 information stations made from biodegradable polylactic acid using 3D printing, serving both as a storytelling element and a stamp-collecting point to gamify the experience. In the end, over fifty busloads of festival-goers opted for the hiking route, and our agency won a Prizma Bronze in 2023 for the project.























