McDonald’s

We Opened a Window and the Door

In 2025, we won the opportunity to design and implement an EVC creative platform concept targeting Gen Z for McDonald’s Hungary, as part of developing their comprehensive Employer Brand Strategy (MM). While the company’s reputation as an employer had been less than admirable, internal insights revealed that employees actually view McDonald’s as a flexible, inclusive, and diverse workplace.

Our task was to make people aware of that by positioning McDonald’s as an employer brand, building the creative platform, and ensuring consistent rollout across both internal and external communications. The campaign’s – “Drop by anytime. Even for a job.” – was built on McDonald’s core value: the brand is always there for you at the right time and place, even when it comes to finding a job. In order to appeal to Gen Z, we depicted six employee archetypes with the help of restaurant managers, each with its own visual identity and campaign materials. We created an integrated campaign that ran across OOH, online, social, and video platforms, culminating in a 60-second YouTube spot.

Results exceeded expectations, with a 53% rise in student applications, successfully repositioning McDonald’s as a modern and attractive employer brand in Hungary, and a Bronz Penge Award in the category of Integrated and OOH solutions.

Vodafone
Gold, Vodafone

In this campaign, we transformed Budapest’s Buda Castle Funicular into a standout advertising space, supported by social media, outdoor, and ambient campaigns that highlighted the brand’s adventurous spirit.

Souldrops
Silver, Souldrops launch campaign
Souldrops
GOLD, Souldrops launch campaign
Souldrops
Silver, Souldrops

We developed a comprehensive brand identity and 360° launch campaign for the Hungarian market, covering strategy, creative concept, packaging design, and multi-channel execution.

Souldrops
Gold, Souldrops

We created a shelf-focused packaging and brand strategy that made the product stand out directly at the point of sale, while supporting its Hungarian launch through a full 360° campaign.

Souldrops
Gold, Souldrops

We created a shelf-focused packaging and brand strategy that made the product stand out directly at the point of sale, while supporting its Hungarian launch through a full 360° campaign.

Oreo
Gold, “Oreo Ancestors” campaign

This award-winning campaign playfully crafted a fictional history for Oreo within Hungarian culture, using bold multi-channel storytelling to establish the brand as a fresh yet timeless classic.

Hyundai
2. place, Hyundai INSTETRIS ambient
McDonald’s
Bronze, McDonald’s “Drop by anytime” EVC campaign

The campaign presented a bold, archetype-driven employer branding platform for Gen Z, brought to life through standout integrated and OOH solutions, which won us this award.

Kolorádó festival
Bronze, Kolorádó nature trail

We created a concept that turned the 1.7 km walk to the Kolorádó festival venue into a special hiking trail, complete with 12 biodegradable info stations to engage festival-goers.

Katona
Gold, Chairity – CSR youth campaign for József Katona Theatre

This initiative opened theatre access to 18–30-year-olds by encouraging regular audience members (“the elderly”) to give up their pre-booked seats.

Katona
Chairity CSR youth campaign for József Katona Theatre

This initiative opened theatre access to 18–30-year-olds by encouraging regular audience members (“the elderly”) to give up their pre-booked seats.

Cherrisk
2 Golds, Cherrisk launch campaign

We developed a 360° campaign for Cherrisk’s entrance to the Hungarian market, covering strategy, creative concept, and multi-channel execution across outdoor, TV, and online.

Cherrisk
Bronze, Cherrisk launch campaign

We developed a 360° campaign for Cherrisk’s entrance to the Hungarian market, covering strategy, creative concept, and multi-channel execution across outdoor, TV, and online.

Cherrisk
Gold, Cherrisk launch campaign

We developed a 360° campaign for Cherrisk’s entrance to the Hungarian market, covering strategy, creative concept, and multi-channel execution across outdoor, TV, and online.

Souldrops
gold, Souldrops launch campaign
Souldrops
Gold, Souldrops launch campaign

We executed a 360° launch campaign for Hungary, featuring strategy, creative concept, and a standout shelf-focused packaging, alongside multi-channel execution across outdoor, TV, and online.

Souldrops

We developed a comprehensive brand identity and 360° launch campaign for the Hungarian market, covering strategy, creative concept, packaging design, and multi-channel execution.

Souldrops
Silver, Souldrops

We created a shelf-focused packaging and brand strategy that made the product stand out directly at the point of sale, while supporting its Hungarian launch through a full 360° campaign.

Landrover
Gold, Land Rover Discovery launch campaign

In this campaign, we transformed Budapest’s Buda Castle Funicular into a standout advertising space, supported by social media, outdoor, and ambient campaigns that highlighted the brand’s adventurous spirit.

Landrover
Gold, Land Rover Discovery launch campaign

In this campaign, we transformed Budapest’s Buda Castle Funicular into a standout advertising space, supported by social media, outdoor, and ambient campaigns that highlighted the brand’s adventurous spirit.