For the launch of Souldrops on the Hungarian market, we were involved from the get-go. We took part in developing the brand strategy, including packaging design, logo design, brand image building, and positioning. Due to a limited media budget, our goal when designing the campaign was to capture consumer attention directly at the shelf: creating a packaging that could effectively sell the product on its own.
And, boy, was it effective: aside from the fact that sales plans were vastly exceeded, we were awarded with numerous prestigious awards:
Arany Penge – Gold
Clio Awards – Silver
Epica – Silver
Golden Drum – Silver
Golden Hammer – Gold
Kreatív Prizma – Gold
LIA Awards – 2 Golds
M+ List – Best Client 2017
M+ List – Best Campaign
Pakk Silver – Packaging Design, Household Chemicals Category
In this campaign, we transformed Budapest’s Buda Castle Funicular into a standout advertising space, supported by social media, outdoor, and ambient campaigns that highlighted the brand’s adventurous spirit.
We developed a comprehensive brand identity and 360° launch campaign for the Hungarian market, covering strategy, creative concept, packaging design, and multi-channel execution.
We created a shelf-focused packaging and brand strategy that made the product stand out directly at the point of sale, while supporting its Hungarian launch through a full 360° campaign.
We created a shelf-focused packaging and brand strategy that made the product stand out directly at the point of sale, while supporting its Hungarian launch through a full 360° campaign.
This award-winning campaign playfully crafted a fictional history for Oreo within Hungarian culture, using bold multi-channel storytelling to establish the brand as a fresh yet timeless classic.
The campaign presented a bold, archetype-driven employer branding platform for Gen Z, brought to life through standout integrated and OOH solutions, which won us this award.
We created a concept that turned the 1.7 km walk to the Kolorádó festival venue into a special hiking trail, complete with 12 biodegradable info stations to engage festival-goers.
This initiative opened theatre access to 18–30-year-olds by encouraging regular audience members (“the elderly”) to give up their pre-booked seats.
This initiative opened theatre access to 18–30-year-olds by encouraging regular audience members (“the elderly”) to give up their pre-booked seats.
We developed a 360° campaign for Cherrisk’s entrance to the Hungarian market, covering strategy, creative concept, and multi-channel execution across outdoor, TV, and online.
We developed a 360° campaign for Cherrisk’s entrance to the Hungarian market, covering strategy, creative concept, and multi-channel execution across outdoor, TV, and online.
We developed a 360° campaign for Cherrisk’s entrance to the Hungarian market, covering strategy, creative concept, and multi-channel execution across outdoor, TV, and online.
We executed a 360° launch campaign for Hungary, featuring strategy, creative concept, and a standout shelf-focused packaging, alongside multi-channel execution across outdoor, TV, and online.
We developed a comprehensive brand identity and 360° launch campaign for the Hungarian market, covering strategy, creative concept, packaging design, and multi-channel execution.
We created a shelf-focused packaging and brand strategy that made the product stand out directly at the point of sale, while supporting its Hungarian launch through a full 360° campaign.
In this campaign, we transformed Budapest’s Buda Castle Funicular into a standout advertising space, supported by social media, outdoor, and ambient campaigns that highlighted the brand’s adventurous spirit.
In this campaign, we transformed Budapest’s Buda Castle Funicular into a standout advertising space, supported by social media, outdoor, and ambient campaigns that highlighted the brand’s adventurous spirit.
