Taking into account the main objectives, we invented a TV spot focusing on beauty, fashion, and Hungary (especially Budapest). Its imagery is clear to create the impression of a sip of cold Szentkirály mineral water. The spot features all the characteristic elements of the grandiose New York skyline, transformed in the blink of an eye into the most beautiful panorama of Budapest, thus underlining the brand’s new slogan: “Szentkirályi – A Drop of Hungary”.
WHAT WE WERE RESPONSIBLE FOR
Our responsibility was to position the brand through image building, packaging design, and PR activities.