Hyundai is one of South Korea’s largest family-owned giants and one of the world’s biggest integrated car manufacturers, with an annual production capacity of 1.6 million vehicles. Republic Group became the lead agency for Hyundai Holding Hungary in 2020. We are responsible for the adaptation of core materials in addition to in-house developed campaigns.
Jaguar, which is essentially a premium brand, wanted to send the message to the public that it does not only offer its customers a kind of car in the top category. It aims to meet different customer needs with different types and prices, while maintaining high quality at all times. In addition to top-of-the-range models, their portfolio also includes quality mid-range cars.
The idea behind the Land Rover Discovery campaign was to communicate the brand’s core principle (that their cars can go anywhere, on any terrain, on any road) on an international level.